The Power of Highlight Color
By Kelli Jones
Marketing Manager, USA
Objectif Lune
Imagine being able to improve customer response rates to marketing offers by up to 80% – sound impossible?
Sounds like the work of highlight color. Objectif Lune’s PlanetPress Suite® is your solution to integrate highlight color within your documents and to turn customer facing transactional documents into advertising vehicles. Customer facing documents such as statements, invoices and checks can be migrated to Ricoh printers, such as the DDP 184, capable of highlight color.
Are you currently printing your invoices on pre-printed paper on impact printers or with monochrome legacy printers? With no change to your host system, go from
Now which one of these do you think creates the best impression of your company? When designed properly, highlight color can almost give the illusion of full color.
PlanetPress Suite enables you to add information or a special offer automatically, based upon what the customer purchased, to generate new sales from your invoice. You know a great deal about your customer based upon their buying history. Turn that information into knowledge and selling power. PlanetPress can, based upon business rules defined by you, automatically print either targeted marketing messages on the document, or print a brochure of a related product or service. You are already paying the postage to send these documents; turn them into a way to generate additional revenue!
PlanetPress Suite not only makes your documents sing, it can also automate the manual processes by printing them where you need them, locally or remotely, as well as output them to email, for archival and to fax. Take the example of printing a multi-part preprinted document on an impact printer. Someone has to un-collate and manually send the accounting copy to accounting, the customer copy down to the mail room, and file the company copy in file cabinets that take up a lot of floor space. PlanetPress can automatically route a copy of the data to the accounting department, print the accounting copy on the printer in the accounting department, and route a copy of the data to the warehouse to print a combination pick ticket and shipping label on one page. A copy of the data goes down to the data center to print the customer copy with the new highlight color. A copy of the data can also generate a handsomely formatted email letting the customer know that the order is being processed. Is it a list of products that your customer orders over and over? Send a faxback sheet that fills in the products with a space for the customer to fill in the quantity to make reordering a breeze! Do you have, or are you thinking of adding a document management system? PlanetPress Suite can also generate an electronic image of the document along with an index file to seamlessly archive your transactional documents at the same time as printing. Imagine… all of this with no human intervention!
PlanetPress Suite will harness all of the power of the Ricoh printer. Want to print your past due invoices on yellow paper to make them stand out? Want to add targeted messages on your invoices or statements? Want to add data-driven graphs like pie, line or bar charts? Want to eliminate stuffing envelopes with offers that have to be printed on off set printers? Not a problem with PlanetPress Suite!
Kelli Jones
Marketing Manager, USA
Objectif Lune
300 Broadacres Drive, 4th Floor
Bloomfield, NJ 07003
(973) 780-0100 ext. 250 jonesk@objectiflune.com
Kelli has worked in the digital products industry for over 11 years. She has been the Marketing Manager with Objectif Lune for six years. Prior to that she was a Research Analyst in the Knowledge Management center at IKON Office Solutions. |
