Imagine a world without color – plain white flower buds in your springtime garden, white grass in the summer, and white leaves in the fall. Each day appears like the prior and life quickly becomes dull and dreary. But when we add yellow buds in the springtime, green grass in the summer, and red leaves for the fall, things are suddenly interesting and bright.

Imagine your customers opening up and reviewing their transactional documents – white paper, black ink – where each document looks like the other. Now imagine you’ve added just a touch of color - the documents are more engaging and your customers are responding the way you planned. Integrating highlight color within transactional documents can create substantial outcomes when designed correctly. Specifically, highlight color can improve cash flow, bolster customer response rates, reduce customer errors, and strengthen brand image.

Improved Cash Flow
Payment response rates can improve by up to 30% when highlight color is used to emphasize the date and amount due. By highlighting these key elements, a sense of urgency is established in the recipient’s mind and the typical response is to pay their bill faster. Additionally, customers are 2.5% more likely to pay the full amount due when it appears in highlight color. Bottom line, faster and full payments will be sure to improve your company’s cash flow.

Bolster Customer Response Rates
With just a dash of highlight color, response rates can skyrocket up to 80% higher than the black alternative. Highlight color can be used to frame a special promotion, or draw attention to a complementary cross-sell offer. The results will be beneficial for both you and your customer.

Reduce Customer Errors
Believe it or not, your company’s customer service representative can spend a fair amount of their day answering questions such as: “When is my payment considered late?” or “Where do I send my payment?” Emphasizing the amount and date due, special mailing instructions, and payment protocols can alleviate substantial costs in the customer service center and facilitate easier payment experiences for your customer. Frequently, late or lost payments are simply the result of unclear payment directions on the transactional document.

Strengthen Brand Image
Every communication that reaches your customer’s hands makes a clear statement about your company. Highlight color can be used to colorize your corporate logo, or set your transactional documents apart from the rest of the “black ink on white paper” documents. Take a look at your documents – what statement are you making to your customers?

DDP 184 – Highlight Color Production Print Solution
Highlight color is a powerful method to create high-impact, effective transactional documents that significantly improves your customer’s response and experience. The DDP 184 is the most cost-effective way to start integrating highlight color into some or all of your transactional print. Additionally, the DDP 184 offers high-speed duplex and MICR making it a perfect fit for any high volume data center focusing on mission critical document output.

Objectif Lune’s PlanetPress Suite^® –
Highlight Color is in Your Reach
Objectif Lune’s PlanetPress Suite^® is your solution to integrate highlight color within your documents and to turn customer facing transactional documents into advertising vehicles.
Customer facing documents such as statements, invoices and checks can be migrated to Ricoh printers, such as the DDP 184, capable of highlight color.

Are you currently printing your invoices on pre-printed paper on impact printers or with legacy printers? With no change to your host system, go from

Now which one of these do you think creates the best impression of your company? When designed properly, highlight color can almost give the illusion of full color. Add information or a special offer automatically, based upon what the customer purchased to generate new sales from your invoice. PlanetPress Suite not only makes your documents sing, it can also automate the manual processes by printing them where you need them, locally or remotely, as well as output them to email or fax.

Still Thinking about Highlight Color?

It’s time to plan and implement your highlight color strategy. The benefits are clear and within your reach. Give your Ricoh PPBG production print specialist a call today at 877-212-6064 to start planning your customized highlight color strategy.